Keith James, President, Jack Rouse Associates on doing Business in the Emerging Markets

November 29, 2009 by admin  
Filed under Restaurants

Jack Rouse Associates (JRA) celebrates its 20th anniversary this year. The group of designers, writers, producers and project managers based in Cincinnati, Ohio, named by the Wall Street Journal as “one of the world’s more prominent design firms”, promotes its ability to conceive, visualise and realise exceptional experiences for museums, corporations and entertainment clients worldwide.

As part of this global ambition, JRA is proactively developing business in the emerging markets and has been involved with a number of recent high profile projects:

• HarborLand, Ningbo, China – This new theme park, part of an urban development in Ningbo, China, opened in Feb 2006 with a master plan and design created by JRA. As a first step in the master planning and design process, JRA created a fairy tale story around which the park is being developed. The story is inspired by the Phoenix, the mythological firebird and a symbol of happiness in Chinese culture.

• Guangdong Science Center, Guangzhou, China – JRA provided overall exhibit design for the children’s portion of this 450,000 sq ft science centre, set up in Guangzhou in 2007.

• Restless Planet, Dubailand, Dubai, UAE – Projected to open in 2008, Restless Planet will blend entertainment and natural history experiences in a first-of-its-kind destination. JRA is currently managing the overall design and production of Restless Planet, including development and oversight of all attractions and media. It is being linked with the Mall of Arabia, which is currently the largest mall under construction in the world. Working with London’s Natural History Museum, and other experts, the team is developing a synergy of architecture and experiences that take guests on “the world’s ultimate theme ride back into the mists of time,” enabling them to explore Earth as it was millions of years ago. From rides that plunge visitors into the world of giant sauropods and terrifying raptors to special zones exploring the prehistoric past and links to the latest discoveries, Restless Planet will combine breathtaking theme park experiences, enhanced by dramatic lighting and audiovisual effects, with cutting-edge educational content.

• Al Kaheel Park, Dubai, UAE - When completed, Al Kaheel Park will become the most comprehensive equine tourist attraction ever built. It will extend over almost 9.1 million square feet of preserved desert landscape. The mixed-use development will have real estate and commercial components. JRA has been hired as part of the consultant team and will provide attraction planning and design for the complex. Al Kaheel will be an educational theme park and working horse farm dedicated to man’s relationship with the horse.

• Ferrari Theme Park, Abu Dhabi, UAE - Built around the legendary Italian company, the theme park will consist of family rides, driving school and virtual simulations as well as retail merchandising. JRA is providing design and co-ordination.

Keith James, President, JRA, has been at the center of cutting-edge projects within the themed entertainment industry for more than 30 years and has been instrumental in opening new markets in India, the Pacific Rim and Eastern Europe for JRA. Blooloop talked to him about JRA’s approach to developing business in the emerging markets and asked him to reflect on JRA’s 20 years in the business:
Which markets are you targeting?
“Right now we are focusing on museums, theme parks and attractions, halls of fame, corporate visitor centres and sports venue interactive zones. Geographically we are looking to the Middle East, China, Russia and when the occasion arises, the USA. We simply go where the work is.”
How are you developing your business?
“We have an ongoing marketing effort that includes tradeshows, advertising, PR the Web site, referrals and our relationship with current and past clients but more importantly our closely-knit industry results in numerous referrals from friends and other companies.
We are always sensitive to the culture of the countries we pursue. We meet clients, endeavour to understand their needs and satisfy those needs. As a company we are client sensitive instead of JRA sensitive. Luckily the approach works both ways for the USA and foreign countries.”
Do you structure work proposals differently from country to country?
“Each proposal depends upon the client needs rather than what country it is from. Again, the differences between HarborLand and Restless Planet are determined by the client’s relationship with qualified local buyers and requirements of the project itself. Either way, we always work closely with people the client assigns to us.”
How do emerging markets’ requirements differ from the North America?
“We look closely at the culture and maintain a sensitivity to the culture that’s local to the project. For example, in some countries there’s less emphasis on thrill rides than in the US. Typically there is an independent market analysis that helps us determine the program mix. Food and menus are always different.”
Are there any lessons you’ve learned from working in these new markets? Any surprises?
“One thing learned is that universally people want to have a good time in a clean and safe environment. With new markets we recognize it’s important to understand the culture of the region socially and business wise. We always develop a product jointly with the client. Collaboration is a MUST.
Speed in the Middle East to establish business is a challenge more than a surprise. Some areas of the world are trying to skip generations and land squarely in the 21st Century and when this happens, you have to be careful not to lose the established foundation of experience when you make that leap. After all, these are businesses that need to be successful.”
What have been the key changes in the Industry over the last 20 years? How JRA has responded and what changes do you foresee in the future?
“Technology has grown in leaps and bounds. However, one on one experiences in our projects are still important and we have to make sure people have a personal relationship with the message. As our CEO, Jack, once said, “the first interactive was two people talking,” and we have to make sure we don’t lose sight of that in our technology. The blending of our industries of sports, museums, theme parks and corporate visitor centres are a notable change. 20 years ago museums would not have talked to theme park people and now those lines between them have gone away. Now they are able to learn from each other and explore areas they might not have looked at before from the audience perspective.
We always emphasise the people in business and the audience itself.”

One-on-one Ccie R&s 5-day Weakness Areas Focused Training (c-rs-5d)

October 23, 2009 by admin  
Filed under Nightlife

This package is designed for CCIE Routing and Switching Lab exam candidates who have extremely busy schedule and need to focus on weakness areas before attempting the exam. You will be required to complete several most updated scenarios which are developed specialized on your weakness areas.

You will study with your instructor one-on-one during the CCIE training. Our highly skilled instructors will step-by-step show you the best way to configure each scenario and strengthen your weakness areas in the meanwhile.

Before you finish this course, you will be provided a full set of our full-scale lab materials which highly reflect the most current lab exam. The materials contain CCIE R&S questions, requirements and solutions, which can be comfortably studied and practiced during the gap between your course finishing date and the lab exam date.

 

Location: Guangzhou, China
Price: $6,000.00 USD

 

What is included:

 

5 days’ one-on-one classroom study

 

Day 1 ~ Day 4:
Complete several advanced, technology-focused scenarios accompanied by your personal CCIE instructors. These scenarios cover most lab exam content and are especially focused on your weakness areas. In addition, a detailed explanation will be provided about the technologies covered, interpretations of the questions, and common mistakes that students have made with relation to each topic.

 

Day 5:
Complete an eight hour full-scale lab. The exam is then graded and reviewed, step-by-step by your instructor. In addition, the instructors will review your performance for the entire class and give recommendations to take and pass the CCIE lab exam, along with suggestions of what topics to focus on during further preparation.

 

1 month after class support (could be upgraded to 3 months)

 

On the last date of your course, you will be provided with the study materials which contain the most updated full-scale labs which have not been practiced during the course. These materials reflect the latest update of the real lab exam and come with complete solutions.

Along with this, we will update your study materials free of charge and provide email support (48 hours response guarantee) for 1 month. Not enough? You can buy our “Material update and technical support extension service (E-MUTS)” at an affordable price. For detailed information, please check with your training advisor.

 

FREE 100 hours remote rack access

 

After the course, you will be provided FREE 100 hours remote access time so that you can practice the labs by connecting to our rack. Simply drop an email to rackschedule@cathayschool.com to reserve your rack and we will make necessary arrangement.

 

Location

This boot camp is held in Guangzhou, which is the biggest and the most developed city in South China. Learn more about Guangzhou…

 

Traval & Transportation

It is very convenient to travel to Guangzhou.

You can either fly into Guangzhou Baiyun International Airport (CAN) or Hong Kong International Airport (HKG). There are direct flights from the following major cities to Guangzhou every week: Europe: Frankfurt, Helsinki, Paris North America: Los Angles, San Francisco, New York, Toronto Australia: Sydney, Melbourne Asia: Tokyo, Seoul, Dubai, Singapore

Also, there are over a hundred international flights to Hong Kong. You can fly to Hong Kong first and then transfer to Guangzhou by train (duration: 2 hours and the expense is covered by CathaySchool).

Our friendly staff will meet you at the airport or train station when you arrive and then transfer you to the hotel. This is free of charge.

 

Hotels

Students will be accommodated at the 4-star luxury hotel (President Hotel or same grade hotel), which is across the road from our training center. Each hotel room has king-size bed, air condition, internet access (free of charge), tub, flat screen television, 24-hour room service and more. You also have the option to upgrade to a 5-star hotel (Royal Mediterranean Hotel, The Westin Guangzhou or Shangri-La Hotel GuangZhou). All these hotels are within 10 minutes driving distance from the school.

 

Meals

All meals are included.
Breakfast is provided in the hotel restaurant. For lunch and dinner, you will receive cash to be used at the wide variety of sit-down restaurants, cafes and buffets. MacDonald, KFC, PizzaHut and StarBuck are all within walking distance.
Drinks and snacks through out the date are also included.

 

After class activites

You will never feel boring in Guangzhou. After class, we can arrange the following activities at a reasonable cost:
Culture tour, Shopping tour, Zoo, Fun park, Hot springs, Disco bar, Show bar, B.Y.O party, Chinese traditional massage, etc.
You can choose all these options when you are signing up with us.

 

Advanced Upgrade Package

Training PLUS:
6 hours (per day) one-on- one guaranteed
Two month after training support (Materials update + Email support by instructor)

Accommodation & Meals PLUS:
Hotel accommodation (5 stars premium room)
Lunch and Dinner standard – 150 RMB / per day
Free unlimited laundry service
Unlimited access to the gym in the hotel

Add-on Service (complimentary) PLUS:
Chinese traditional massage/spa at one of the biggest spa in Asia (1 time)
A big entertainment show, including Chinese dancing, magic show and acrobatics (3 hours)
Car hire with driver (4 hours)

Price: $2,200.00 USD

 

Deluxe Upgrade Package

Training PLUS:
8 hours (per day) one-on- one guaranteed
Three month after training support (Materials update + Email support by instructor)

Accommodation & Meals PLUS:
Hotel accommodation (5 stars executive room)
Lunch and Dinner standard – 200 RMB / per day
Free unlimited laundry service
Unlimited access to the gym in the hotel

Add-on Service (complimentary) PLUS:
Airport pick up and drop off by Mercedes-Benz
Chinese traditional massage/spa at one of the biggest spa in Asia (2 times)
A big entertainment show, including Chinese dancing, magic show and acrobatics (3 hours)
Car hire with driver (8 hours)

Price: $3,800.00 USD

 

I.                    Bridging and Switching
A. Frame relay
B. Catalyst configuration: VLANs, VTP, STP, MSTP, RSTP, Trunk, Etherchannel, management, features, advanced configuration, Layer 3
C. Tunneling
II. IP IGP Routing
A. OSPF
B. EIGRP
C. RIPv2
D. IPv6: Addressing, RIPng, OSPFv3
E. GRE
F. ODR
G. Filtering, redistribution, summarization and other advanced features
III. BGP
A. IBGP
B. EBGP
C. Filtering, redistribution, summarization, synchronization, attributes and other advanced features
IV. IP and IOS Features
A. IP addressing
B. DHCP
C. HSRP
D. IP services
E. IOS user interfaces
F. System management
G. NAT
H. NTP
I. SNMP
J. RMON
K. Accounting
L. SLA
V. IP Multicast
A. PIM-SM, bi-directional PIM
B. MSDP
C. Multicast tools, source specific multicast
D. DVMRP
E. Anycast
VI. QoS
A. Quality of service solutions
B. Classification
C. Congestion management, congestion avoidance
D. Policing and shaping
E. Signaling
F. Link efficiency mechanisms
G. Modular QoS command line
VII. Security
A. AAA
B. Security server protocols
C. Traffic filtering and firewalls
D. Access lists
E. Routing protocols security, catalyst security
F. CBAC
G. Other security features
R&S Equipment List: and IOS Version:
The lab exam tests any feature that can be configured on the equipment and the IOS versions indicated below. You may see more recent IOS versions installed in the lab, but you will not be tested on the new features of a release unless indicated below.
· 3725 series routers – IOS 12.4 mainline – Advanced Enterprise Services
· 3825 series routers – IOS 12.4 mainline – Advanced Enterprise Services
· Catalyst 3550 series switches running IOS version 12.2 – IP Services
· Catalyst 3560 Series switches running IOS version 12.2 – Advanced IP Services

 

Our one-on-one CCIE boot camp produces the No.1 one time passing rate in the industry. In the last 3 years, 90% of our international students pass the lab exam at the first attempt. At CathaySchool, We help you secure your investment by providing each student the unbeatable and practical triple insurance:

 

First guarantee – What happen if I am not satisfied with your training?
Each student has 2 days to evaluate our course. If you find our boot camp is not the one which will definitely help you pass your lab exam at first attempt, simply notify your instructor before the 3rd day to withdraw from the course and get your money back.
* For more information, please refer to our course cancellation policy.

Second guarantee – What happen if I failed the lab exam at the 1st attempt?
You will be provided an extended 2 months material update (including the lab questions, requirements and solutions), 2 months technical email support (guarantee 48 hours response) and 150 hours rack access time.

Third guarantee – What happened if I fail the lab exam again?
Come back and re-attend our one-on-one course again. This is free of charge, including 4-star hotel accommodation and meals (this definitely beats all our competitors again!!!). At CathaySchool, we believe that there is no reason to have students pay for anything when they need to re-take the course.

 

We want you to pass… so we are committed more than others
Comparing training vendors? Nobody is committed to your success like CathaySchool. Ask the other companies…

Do they have a similar pass guarantee program?
· How long are you covered by it?
· When you retake their class, do you get full access to a dedicated rack of equipment again?
· Are the materials updates offered at no charge?
· Do you have to pay for your meals, hotel and rack access when you re-take the course?
· Do they provide one-on-one training?

 

1. We accept bank wire transfer, Western Union and major credit cards (1) .
2. To make a reservation, you are required to send a $1,000 USD deposit (2) (3).
3. The balance needs to be paid in full one week before your course starting date (4).

(1) Credit card payment will incur a surcharge of 8%.
(2) Deposit amount may be subject to change without notice.
(3) Your deposit is refundable. Cancel the course 60 days prior to the starting date will receive 100% of your deposit; A $500 administration fee will apply if you cancel the course within 30 – 59 days before the course starting date; Deposit is non-refundable if you cancel the course within 30 days before the course starting date.
(4) Balance is preferred to be paid by bank wire transfer. For credit card payment, you will need to afford 8% processing fee and provide all necessary prove per the card processing company request, which will include scanned copies of both sides of your credit card, passport photo page and hotel bill with signature..

 

 CCIE Routing & Switching , CCIE Routing & Switching Lab , CCIE  Lab.