The Lords of Gas on YouTube

The Lords of Gas on YouTube

http://uk.youtube.com/watch?v=bUm9pzhpLGA

Interview and introduction to the making of ‘The Lords of Gas’.

Anouska Bolton Lee, Jack Lomax and Tim Burke with Andy Isaac, Director of The Notting Hill Film Festival and The British Film Party.

NF: There has been a huge increase in user generated film material and reality footage with the emergence of You Tube and Myspace does ‘The Lords of Gas’ somehow mirror this phenomenon.

TB: That absolutely right Andy, we try to pay homage to this new dawn of film making, we now live in an era where we have seen stars rise from this new medium. I mean take the Star Wars Kid for example; he has been watched more than any film star in history. We make reference to this in the movie, as we try to portray that anyone with a video camera can now make, in the words of Borat, ‘Great Success’. I mean look at; ’Borat’ this was a huge commercial success playing on the lives of real people. There is definitely a thirst for this type of material; people love reality TV so why not make a reality feature film. People love the idea that they too can now go out, create some film clips, which could be viewed by millions. It gives back the power of entertainment to the people watching it. We have also secured rights to screen a montage of clips from producers uploading to YouTube.

NF: What gave you the idea?

JL: We knew a life existed where each night you could drink free cocktails and mince with the high society, it was just thinking of the way to do it and finding out where to go. We had originally been given access to the industry PR diary via an online event’s website. We now had a list of high profile events, film premieres and after show parties in the showbiz calendar to infiltrate. Now it was simply, or not so simply, a matter of sitting around a table and coming up with a number of blag! Techniques we could use to get around the security guarding these places. We went around creating a Blagger’s lifestyle guide and instruction manual of tried and tested blag techniques…some failed some succeeded…we still run at about a 93% success rate. And so it became a lifestyle…which we started to document.

NH: You have managed to create the best film cast and most number of cameos of any film in history, was it easy getting all these stars as cameos.

ABL: Well it’s amazing really, everyone we met has treated us very well. We aren’t there to slag anyone off but we wanted to show what these celebrities were really like, as people, away from formal TV interviews and managed media conversations. They warmed to us because we weren’t their usual media questions, we were always ourselves asking random questions that they enjoyed talking about; like how best to sneak into parties and what they themselves have blagged before.

NF: Why did you decide to target celebrities?

TB: Good question. Target is the right word. First and foremost a lot of the time; to get into these places we did it through use of having the camera and microphone on display as you approach the door or vip room being guarded. It is amazing the access we have been given by just having a camera in hand and saying we are from a fake television programme. From filming these mind control techniques it was just a natural progression to target celebrities as it provided us with another line of security, clipboard nazis and PR shadows to engage our new found skills upon. Afterall, we all know the power of ‘celebrity’ we do unfortunately live in a celebrity obsessed society, like it or not ‘celebrity sells’ and to make our film bankable and sellable, we needed A-list names. We have probably assembled the best ever movie cast on a budget of just under half a million. But, the point of the film is that we are trying to show that anyone can enjoy the lifestyle of the rich and famous for nothing!

JL: There is also alot of non celebrity stuff like when we go ‘Ghost-Busting’ and make the national papers in Holland by pretending to find a ghost in a Dutch Castle or infiltrating the weird world of Live Action Role-play or sneaking into the erotic fetish scene. We wanted to shoot as much of the film in different locations around the world, which was mostly non celeb blags like the scenes in Miami, Tel Aviv and New York!

NF: The film is a double feature thriller and split into two parts. Why did you choose to do this and how does it follow on from your cult MTV series?

ABL: We wanted to show our side of the MTV series, the more gritty and edgy side. The MTV show was brilliantly made in post but we wanted to tell the story of our life’s during this time, an unpolished real take on how we went about infiltrating these showbiz parties. After all, it was an amazing opportunity that most people would never experience. When the idea came about to make, ‘The Lords of Gas’, this was in May 2007, we must have had over 200 hours of footage from the MTV series shot in 2004, but we now needed to film ourselves making the film a reality. So we went about filming conversations with sales and distribution agents, doing the editing competition, talking to studios. Like ‘Borat’ and most successful films we wanted to keep the film short at 1hr 24mins, we had so much material though and including the present day footage it just made sense to split the film into two. The first showing making MTV Blag! in 2004 and the second, present day, making the film a reality at Sundance and Cannes.
NF: The tools you are using to promote; ‘The Lords of Gas : Part I’ and the online presences and social networking communities you are building on You Tube, Myspace and Facebook will undoubtedly be very effective for marketing the film. Do you feel traditional advertising is under threat.

TB: No. But, we first saw the power of the internet for film distribution, first come into play with; ’The Blair Witch Project’. It has now become an essential part of life so why not use it as a means and route to market? It’s more organic, interactive and less static than traditional print and ambient media. Studios take a huge cut of a film’s profits as millions is spent with media buying and outdoor advertising. With the rise of Google Video and You Tube, Facebook/Myspace; with a successful viral campaign and online strategy you are given direct access to the same numbers of people traditional advertising focuses on without paying huge marketing budgets.
Not only that but it’s interactive for the viewer, people can become a member of; ‘The Lords of Gas’ on Facebook our will be able to join the channel on You Tube or Myspace and share their own blag stories or learn more techniques. We are confident with our pending partnerships with these sites that we can create a massive number of trailer views and visitors that would justify any studio marketing spend on a blockbuster using traditional outdoor media.
We decided if we can create all this for free it would give us some weight when selling the film to distribution agents and ofcourse, create a great buzz about the movie. Having run my own company in this media for several years, I have a personal affinity to the creativeness and intelligence the internet can bring, so it was a nature choice for us to make.

NH: At present you have Warner Brothers and Universal Pictures interested in the first film, have you had anymore thought about who you will partner with?

TB: Both, companies have asked us to contact them on completing the film. However, at present we are focusing on creating as much of an industry buzz as possible and waiting to see what deals will come from our WRAP party and screening in Cannes this summer, on a 40m boat. Paul Oakenfold, who appears in the second film, has confirmed to play. Working with Tony Hickcok (Director: Hell Raiser III) for; ‘The Lords of Gas: Part II’ has also opened many potential deals within the international DVD distribution market. After an interview with Morgan Spurlock at Sundance, we hope to get Cinetic as our sales agent. We are very impressed with their track record.

NH: You use a lot of high impact motion image editing, time-lapse, cityscapes and overhead stock. As a result the film is fast paced and plays like an action thriller in places. Could you shed some light on this?

JL: ‘The Bourne Ultimatum’ has just come out and we were very impressed by the pace and energy in the film. Basically, we just wanted to see if we could copy it. Our narrative and plot is also based around espionage, infiltration, undercover surveillance and covert intelligence so why not help the pace of the film by adding those styles of motion capture, titles and editing. The other reason is that the stock footage libraries we used gave us access to these brilliant clips, which helps the film make an impact.

NH: There are many hidden secrets in the film in which you can lookout for; can you discuss this in more detail?

TB: Well, we wanted to add a twist at the end, which I think we achieve quite nicely. It’s a blag on the viewer which being the very subject matter of the film, we thought would be quite fun. We have also hidden some things within certain scenes and these will be linked back to the website and online marketing, like live phone numbers that work in the real world as well as the film. We can’t really tell you much about this at present but we like the idea of keeping the viewer on their toes. The films also have a much deeper subject matter than just sneaking into parties…we raise some serious points about life and existence; which we also thought was important for the youth generation, ‘The Lords of Gas’ is aimed at…..

Where Jackass, Dirty Sanchez and MTV’s Bam say;
‘DONT TRY This At Home”.

The Lords of Gas’, say; ‘DO TRY this at Home.”

The Bigger Picture Film’s, ‘The Lords of Gas’ film trilogy begins with the film team blagging their way into the world famous Monaco Gran Prix in 2004. The film sees the covert film squad travel the globe trying our their Array of covert Blag! techniques filming in locations such as The Cannes Film Festival, Ghostbusting in Doorwerth Castle, Holland; an Array of London Film Premieres including: The Casino Royal – After Show Party; Las Vegas Porn Conference; James Bond Miami Model Castings and Gun Range, Jesus in the Holyland, Israel, The Pantomime Cow blag! and film financing with Laughing Gas Balloon stands at ‘Bestival’. The Lords of Gas

Also included; London VIP Parties, Leicester Square Film Premieres, Charlie Angels Film Premiere, The Hulk Film Premiere, Gumball 3000, Starsky and Hutch Film Premiere, The Island Film Premiere, Casino Royal – After Show Party, Cannes Film and Porn Festival, Miami Model Castings and Gun Range, Jesus on the Dead Sea, Las Vegas Roulette and Adult Video Nasty Awards, Sicilian Mafia, Laughing Gas Balloon stand at ‘Bestival’, Dubai and Middle East Movie Distribution Deal….

The Lords of Gas, Part I has already been reviewed as “A must see” by The Times, “Five Stars” by Nuts, “Brilliant” by The Evening Standard, “Unmissible” by Zoo and with feature articles in the The News of the World, The Sun and four page stories in Maxim and Loaded.

The official website of The Lords of Gas is http://www.thelordsofgas.com

Paradise Pictures Movies, under the umbrella company of The Bigger Picture Films
is stationed at http://www.paradisepicturesmovies.com

The Bigger Picture Films and Paradise Pictures Entertainment, in association with The Wellington Nightclub, premieres its first feature documentary; ‘The Lords of Gas’ Part I, at The Cannes Film Festival this year aboard; Signora del Vento, 90m Yatch, with Paul Oakenfold as guest DJ and a host of A-list Movie stars. – Thursday, 22th May, 2008.

The Bigger Picture Films
Founded in 2000, The Bigger Picture Films is a small independent film company with compelling productions in observational reality documentaries, shockumentaries, mockumentaries and real-life comedy. Cutting edge film-making with compelling story telling is its our core business having produced a number of 5 Star documentaries such as; ‘How to Pull a Pornstar’, ‘Welcome to the Holyland’, ‘Real-life Ghostbusters’ and ‘MTV Blag!’ The MTV series was a cult success and out-rated The Osbournes in the UK being sold to Channel Five with 5 Star reviews in National Press and Tabloids.

Through its sister company Paradise Pictures Entertainment, The Bigger Picture Films licenses its films and TV shows to film studios, international braodcasters and ancillary markets including cable and broadcast channels. TBPF has also produced film content for Vodafone Live, 02 and Mobile Entertainment Channels in over 80 countries. You can also find TBPF on You Tube, My Space and Facebook. The Bigger Picture Films also runs and manages a casting studio and agency for actors and actresses wanting to break into the film and showbiziness. The Bigger Picture Films deals exclusively with ‘The Lords of Gas’ franchises.

Press / PR Film Contact: Malcolm Giovanni
Email Contact: films@thebiggerpicture.tv
Web Address: http://www.thebiggerpicture.tv

Paradise Pictures Entertainment
Paradise Pictures Entertainment distributes, markets and licenses The Bigger Picture’s feature films, television series and online programming for independent broadcasters and studios. Paradise is the online production outfit for TBPF, distributing and licensing
film content to online media houses and major online entertainment networks and social networking sites. Paradise also works on format development for original programming to youth brands such as MTV Networks Europe and Comedy Channels. Paradise distributed TBPF’s cult 6×23min part series for mobile and online deployment. Paradise Pictures Entertainment deals with all marketing collateral and online content for ‘The Lords of Gas’ franchises.

Business Contact: Tim Burke / Jack Lomax
Email Contact: films@paradisepicturesmovies.com
Web Address: http://www.paradisepicturesmovies.com

Malcolm, Giovanni, Exec. Producer. International Contact: +44 (0) 7853751759.

The Lords of Gas on YouTube
http://uk.youtube.com/watch?v=bUm9pzhpLGA

The Lords of Gas on Myspace
http://www.myspace.com/thelordsofgas

Facebook – The Lords of Gas : Move Group

Official Movie Website
http://www.thelordsofgas.com

Keywords:

Sharing their tip along the way, the blag team reveal their classic covert methods of blagging such as ‘The Paparazzi Blag’, ‘The Invisible March’ and the all-out ‘Field Assault’. With a little dedicated homework and regular tuning into ‘Blag, you too could live the dream in a lifestyle where money does grow on trees.

Google ‘keyword Feed’ for The Lords of Gas Website and On line Keywords:

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